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DMI - Digital Marketing Institute

DMI Certified Digital Strategy & Planning Specialist (Professional Diploma)

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1,037 Students enrolled

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Online Course with Exam

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Start learning immediately

  • iconStudy anytime
  • iconDMI membership included
  • iconAI skills included
  • iconInteractive exercises
  • icon0% finance options
  • iconPrice match guarantee
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£1,395
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9 months   instalments of: £121.67

6 months   instalments of: £182.50

3 months   instalments of: £365.00

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The DMI Certified Digital Strategy & Planning Specialist course equips you with the skills to lead and implement business-wide marketing strategies across digital channels. This digital strategy course teaches you how to align marketing activities with organisational goals, optimise team performance, and deliver real commercial impact. No prior experience is required.

This digital strategy training is ideal for those seeking to move into leadership roles or improve their ability to manage digital transformation. You'll explore how to design, execute, and manage a fully digital planning course that drives growth and innovation. This course is ideal for:

  • Marketing Coordinators, Assistants and Analysts
  • Brand Managers, Strategists, and PR professionals
  • Copywriters, Content Creators, and Media Planners
  • Entrepreneurs and business owners
  • Marketing Managers and aspiring Marketing Directors
  • Career changers looking to break into digital marketing
  • Individuals new to the digital world wanting to build strategic skills
  • Anyone responsible for leading or executing digital marketing strategy

 

Detailed course overview

Students enrolled:

1,037 students enrolled 

Study method:

Self-paced online learning with tutor support  

Flexibility:

Study online, anytime, anywhere from your PC, phone, laptop or tablet 

Additional support:

Attend live online lessons for assignment prep and Q&As. 

Course access:

Flexible 24 weeks course access

Completion time:

8-10 weeks average completion time

Intake dates:

Start learning immediately 

Bonus:

6 months of DMI Membership included

What will you learn in this digital strategy training?

This digital planning course is co-created with leading experts from organisations like Google, Meta, LinkedIn, and HubSpot. It reflects the latest digital trends and leadership practices to prepare you for strategic marketing responsibilities. You'll gain the tools to shape digital strategy, inspire teams, and drive business growth.

You'll learn how to:

  • Managing Marketing Activities

  • Communication Fundamentals

  • Digital Marketing & Customer Experience

  • Digital Channels

  • Analytics, Data & Ethics

  • Managing a Digital Team

  • Budgeting & Building an Effective Team

  • Digital Leadership

  • Developing a Digital Strategy with Strategic Thinking

  • Driving Business Performance with Digital Marketing Strategy

How to get this DMI certificate?

To earn your DMI Certified Digital Strategy & Planning Specialist qualification, follow these steps:

  • Complete the course through our industry-leading eLearning platform
  • Attend live Q&A sessions and access tutor feedback
  • Pass the final exam to gain your internationally recognised digital strategy certification

Study options and flexibility

This course is designed in a flexible, self-paced study to suit your schedule and learning style:

  • Online: Study from home at your own pace
  • Self-paced: Complete the course around your existing commitments
  • Live online sessions:Attend live Q&A sessions and get feedback from industry experts

Exam format and details

The DMI Strategy & Planning Specialist exam is taken online. It includes 120 dynamic questions in formats such as text-based and image-based multiple-choice, matching, and hot-spot queries.

  • Exam Format– Computer-based, multiple-choice.
  • Duration –up to 2 hours.
  • Pass Mark – 60%.

Cost & payment options

  • 0% Finance available – Spread the cost with flexible plans
  • Price-match guarantee
  • Choose a payment plan that works for you and get started right away

Career benefits and professional value

Completing this digital strategy course significantly boosts your leadership potential and industry credibility.

  • Gain globally recognised certification from DMI
  • Transition into higher-paying strategic and leadership roles
  • Manage cross-functional teams and campaigns with confidence
  • Apply your knowledge across any industry or business size
  • Access continuous learning with DMI Power Membership
  • Join a community of over 630,000 learners

Next steps and career progression

Eligibility - Who is this course for?

There are no formal entry requirements for this digital strategy course. It’s suitable for professionals at any stage of their careers—from aspiring managers to senior marketers—who want to gain the confidence and capability to lead successful digital projects.

Digital Marketing Student review

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Transcript

00:02[Music]
00:04now I'm doing a quick video because I
00:06wanna let you know about course I've
00:07just completed with e careers now this
00:10course was in a digital marketing
00:12professional diploma and I spotted the
00:15course online in a little effort when I
00:18was looking for members of staff to take
00:19over my marketing department I clicked
00:21on the the link on the ad and had to put
00:23in some information and a check for new
00:25careers here a head office contacted me
00:27told me all about the course on the
00:29phone and so much so I thought you know
00:31what I'm not gonna employed for this
00:32position I'm gonna give the course a go
00:34myself
00:35so I did I booked in and I went along to
00:38staines where they have their classroom
00:40setting it's a week-long met their tutor
00:43chat by name of Patrick can't pronounce
00:45his surname so apologies but it doesn't
00:47really matter very very knowledgeable
00:48newest stuff and I like lots from
00:51settings that allows me to ask questions
00:52and you know and get kind of that
00:54response and believe me I asked loads of
00:56questions being a bit thick so we
00:58completed the course thereafter went
01:00home with all my online notes was
01:02emailed me previously and I can still
01:04bounce back questions to Patrick it was
01:06on hand just in case I can highly
01:08recommend this this course because it's
01:10it's Swift it's simple it's got
01:13everything you need to know and you come
01:15out and it means your digital marketing
01:17professional which means now I can offer
01:18digital marketing solutions to the
01:20clients I've already got which I've got
01:22in my newspaper meaning that they get a
01:24better service it means I make more
01:25money that's what it's all about for me
01:27but there we go it might be different
01:28for you but I can highly recommend you
01:30again contact the chaps it careers and
01:31the details are in the link they were
01:33lovely day
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Digital Marketing Frequently Asked Questions

How do I get into digital strategy?

You can start by enrolling in a recognised digital strategy course that teaches you how to create, implement, and manage effective digital plans. Our DMI course is ideal for beginners, career changers, and professionals seeking leadership roles.

What is a digital learning strategy?

 A digital learning strategy outlines how technology is used to deliver training and development in a business. It ensures learning goals align with company objectives. You'll explore this concept within the digital planning course as part of developing team skills and managing digital transformation.

How do I become a digital strategy consultant?

 To become a digital strategy consultant, you'll need strong skills in digital marketing, planning, analytics, and leadership. Completing a digital strategy training course like this one will give you the qualifications and confidence to advise clients or businesses on growth through digital initiatives.

What does a Digital Strategist do?

 A Digital Strategist plans, leads, and optimises digital campaigns to achieve business goals. They align online channels, content, and data to improve performance and ROI. This digital strategy course prepares you for exactly that role.

What is an example of a digital strategy?

 A common example is an omnichannel marketing plan that uses SEO, paid ads, email, and social media to increase brand visibility and conversions. In the course, you'll learn to build these strategies from the ground up using data and insights.

What is a digital-first strategy?

 A digital-first strategy means prioritising digital channels and tools in your overall business approach—from customer service to marketing and operations. This approach is at the core of our digital strategy training, helping you lead in a tech-driven world.

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