Why is Digital Marketing Important for a Business?

Almost every business can benefit from digital marketing, irrespective of size, industry, or clients. Whether you’re looking to grow the business, increase revenue, raise awareness, or promote a product or service, digital marketing can help you achieve your goals.

What are the challenges in Digital Marketing? 

In this article, we look at what digital marketing is, discuss the benefits gained from a good digital marketing strategy, and show you how you can become a digital marketing professional.

If you’re considering a career in digital marketing, we have compiled a list of the current digital marketing jobs in demand to help you decide which sectors to consider when training to become a Digital Marketing Professional.

What is Digital Marketing?

Simply put, digital marketing is a division of marketing that uses online-based digital technology (such as websites, landing pages, email, social media platforms and media sharing sites) to promote their product or services.

Thanks to the rapid expansion of the internet and the introduction of smartphones and tablets, marketers can now reach a much wider audience, opening huge possibilities for business growth and improved revenues.

Typical digital marketing channels include:

•  Search Engine Optimisation (SEO)
•  Content Marketing
•  Pay Per Click (PPC)
•  Display Advertising
•  Affiliate Marketing
•  Social Media & Videos
•  Email
•  Online PR

Read more: Study for a career in Social Media

Benefits of Digital Marketing

Businesses of all sizes can greatly benefit from a well-structured and thought-out digital marketing strategy.

The main benefits of digital marketing include:

Global reach – Having a good website (with great content and optimised for search engines) will enable you to find different markets and trade on an international level for a relatively low investment.

Cheaper to run – A well-targeted and planned campaign can get your message in front of your ideal audience for less investment than traditional marketing methods.

Measurable and trackable results – Most of your online activity (if not all) can be tracked and measured through web analytics and other online metric tools, making it easier to show how effective your campaigns are.

Engage with your audience and build loyalty – Through careful management of social media accounts, your business can build customer loyalty and gain a good reputation for being engaging.

Create engaging content - Digital marketing enables you to create clever and engaging campaigns that can be shared online via social media and help your brand reach a new, wider audience.  

Higher conversion rates – Having an online presence makes it easier for your customers to engage with you, ask you questions, and ultimately buy from your business online – 24 hours a day, 7 days a week!

Read more: What are the challenges in Digital Media?

Becoming a Digital Marketer

If a career in digital marketing sounds ideal for you and you’re ready to take the next steps towards becoming a digital marketing professional, you may now wonder how to get started.

There are a few training options to start your digital marketing career, including courses from the Digital Marketing Institute (DMI).

The best course to get you fully trained up would be the DMI Professional Diploma in Digital Marketing. Throughout this training course, you will gain the knowledge and skills to work effectively and speak with authority in this thriving sector. You will become a highly skilled digital marketer capable of building digital marketing strategies from the ground up.

You will learn how to use

•   Google Ads
•   Social Media Marketing
•   Search Engine Optimisation (SEO)
•   Pay Per Click (PPC)
•   Google Analytics
•   Mobile marketing
•   Email marketing, and more!

Read more: How to get into Digital Marketing

This digital marketing course teaches you everything you need to know about digital marketing to add value to any business. The syllabus has been carefully developed by the DMI and is regularly updated to reflect current standards. 

You would also benefit from additional, channel-specific courses, which focus on specific aspects of digital marketing, including Social Media, Search Marketing (SEO) & Pay Per Click (PPC), and Marketing Strategy & Management.

Are you interested in a career in Digital Marketing? Call us to speak with one of our Course Consultants on +44 (0) 20 3198 7700 or fill out our contact form, and someone will be in touch with you to discuss your training options shortly.

Read more: How to Become a Social Media Marketer

Frequently Asked Questions

Is digital marketing a good career?

With the advancement of technology, an increase in the marketing budget and the introduction of new channels, digital marketing makes for a great career choice in 2021 and beyond. This ever-evolving career means you will always be learning something new, and keeping ahead of current trends, looking for the next big thing. It’s an exciting career, which offers great career progression and good earning potential.

Why is digital marketing so important for business in 2021?

Digital marketing is a great way to increase leads, customers, and revenue. 2021 brought the evolution to the rules of SEO (which changes continually), new UX requirements, greater importance and focus on social media, and the need for a reduction in overall marketing spend, all of which digital marketing helps to resolve.  

Why is digital marketing necessary?

Technology is all around us. We live in a time where almost everyone is online, and you don’t have to go far to see someone accessing social media on their phones or tablet. Information is being consumed faster and easier than ever before, and as marketers, we can use these resources to share information, educate our audience, and ultimately increase our revenue.

If you’re currently not using digital marketing, you and your business are missing out on a large audience ready to interact with your marketing.  

Why is digital marketing good for small businesses?

Digital marketing can help your business reach a massive audience in a cost-effective and measurable way. This helps your marketing team save money and reach more customers for less money.

Do small businesses need digital marketing?

All the above questions and answers point to the fact that small businesses can benefit from introducing digital marketing techniques into the business, by increasing their audience, leads, sales and revenue, in the way that consumers are seeking and finding solutions to their problems.