DMI Professional Diploma in Digital Marketing

DMI has developed an up-to-date syllabus to teach you the knowledge and expertise used by professionals in the field. This will give you the ability to strategise confidently and lead with authority. You will also learn in-depth about the latest trends and platforms, including TikTok, Twitch, and LinkedIn.

You'll learn:

• Digital Marketing in the Era of AI.

• Content Marketing.

• Social Media Marketing.

• SEO (Search Engine Optimisation).

• Paid Search (PPC) and Display Advertising.

• Email Marketing.

• Professional Skills for Digital Marketers.

• Website Optimisation and eCommerce.

• Analytics with Google Analytics 4 (GA4).

• Digital Marketing Strategy.

The exam is online and can be taken from anywhere in the world. You will sit a 2-hour exam of focused and dynamic questions, with a range of text-based multiple-choice questions, image-based multiple-choice questions, matching, and hot-spot queries.

Upon successful completion of your exam, you will gain a DMI Digital Marketing certification.

Exam Format – Computer-based, multiple-choice.

Duration – up to 2 hours.

Pass Mark – 60%.

Is the Digital Marketing Diploma suitable for me?

This training course would suit a wide range of individuals, including: 

• Traditional marketers looking to update their skills.

• Marketers working in management and senior management roles.

• Individuals who have recently graduated and want to have success in a digital marketing role.

• Entrepreneurs and small businesses owners.

When taking an online course in digital marketing, it's important to consider your goals and ambitions before investing in the right training programme.

The DMI Diploma in Digital Marketing would be a great training option for you if:

1. You're a complete beginner who has a taste for marketing (perhaps through free digital marketing training) and you're looking for your first job or looking for a career change. This course will be helpful for you because it doesn't assume any prior knowledge. The first module teaches you everything about the concepts of digital marketing and digital marketing strategies and serves as an introduction, while the other 9 modules go into detail about specific digital marketing channels. After completing the course, you'll be an all-rounder and ready to add value to any business.

2. You already work in digital marketing, but you're focused on one particular area. Maybe your first job was to run social media for a company that didn't do anything, and you've developed from that into a social media manager, but now you'd like to lay the foundations for a broader career in digital marketing and expand your knowledge and skills.

3. You're a Team Leader/Manager or Owner at a local or SME business. You specialise in working with people, but sometimes, those people deal with complex subjects such as PPC, SEO, or Email Marketing. You're looking to gain an overview of all digital marketing disciplines to manage your people better and understand where there are gaps in your activities.

Professional Diploma in Digital Marketing Syllabus

The syllabus for the Professional Diploma in Digital Marketing is fully up to date and has been revised by the DMI. Did you know they work with leading digital companies such as Google, Facebook, Twitter & LinkedIn on its Syllabus Advisory Council to keep course content fresh, relevant & up to date?

Syllabus

• Introduction to Digital Marketing
• Content Marketing
• Social Media Marketing

  • Interactive practical exercises, embedded tools, and quizzes to test your new skills.

  • Industry experts from leading company employees sharing marketing insights.

  • Live sessions with an instructor covering the latest updates.

  • Practical Just-in-Time (JIT) toolkits and bite-sized walkthroughs for learning and upskilling at your leisure.

  • 12-months DMI membership included, with access to all future course upgrades once you’ve passed.

  • Gain a globally recognised certification.

  • Continue your learning path with our digital marketing courses and enhance your certifications.

  • Improve your earning potential by adding to your skillset, unlocking new job roles and boosting your earning potential.

  • Learn at your own pace by taking digital marketing online training, giving you the opportunity to study when and where you want.

• SEO (Search Engine Optimization)
• Paid Search (PPC) with Google Ads
• Display and Video Advertising 
• Email Marketing
• Website Optimisation
• Analytics with Google Analytics
• Digital Marketing Strategy

All DMI courses include six months of access to the DMI membership network. The access is available 24/7 and provides you with a whole host of resources including DMI's content library with helpful tips and best practice guides, upcoming webinars and continuous professional development (CPD) short courses to keep your skillset relevant. If you are looking to deliver the perfect digital marketing campaign to raise awareness of your company, want to learn top tips on how to set up the best Google ads, or are looking for a strategic approach to e-commerce – the DMI membership has the tools required to deliver what you need. For the first 12 months, it's all yours, absolutely free.

Why study the Digital Marketing course with e-Careers?

If you want to make your mark in digital marketing, you will benefit from earning industry-recognised certifications that employers value. The Digital Marketing Institute's training courses will train you to the required level through course content that is both relevant and trusted.

Over the last 13 years, we have developed an expert team at e-Careers and trained over 630,000 delegates globally.

By refining our processes, partner relationships, and course materials, we can offer high-quality training solutions for our delegates. 

What kind of digital marketing knowledge will I gain?

In this course, you begin at digital marketing module one, which will start from the very basics. By completing your certification, you will have a wide range of digital marketing tactics under your belt.

From Google Analytics, creating a digital marketing plan, and customer relationship management to search marketing, content creation, and eCommerce, upon completing your training, you will be a fully qualified and skilled digital marketing professional with a comprehensive understanding of digital marketing.

What jobs can I apply for after my Professional Diploma in Digital Marketing training?

There is a range of Digital Marketing jobs you can apply for with a Digital Marketing qualification.

Typical jobs and salaries include: 

• SEO Executive – £26k

• Social Media Specialist – £26k

• Digital Marketing Executive – £31K

• Content Marketing – £32k

• Social Media Manager – £35k

• Digital Marketing Manager – £43k

(Source: Payscale)

Is the Digital Marketing Institute recognised?

The DMI is recognised globally and is one of the main certification providers of digital marketing courses. Its courses are developed with the help of its advisory council, which features major players from top companies such as Meta, IBM, and Google.

Which is the best course in digital marketing?

If you are unsure about what to specialise in, this Digital Marketing professional diploma is the best course. However, if you know what specialism you want, a course with specialised content is better. Our DMI courses include Search Marketing, Social Media Marketing and Digital Strategy and Leadership. You can also enrol in one of our specialised DMI courses once you have completed your professional diploma in digital marketing.

Which is the best qualification for digital marketing?

Digital marketing qualifications vary depending on what specialism you choose. The type of course you choose to study will depend entirely on your personal preference of learning style and desired outcome. If you choose to study digital marketing online with e-Careers, you will gain a certification from the Digital Marketing Institute, a globally renowned accreditation, which in turn would open the doors to many different types of employment.

What degree is best for digital marketing?

While many degrees are available for digital marketing, it may be a surprise that you don't have to have a degree to get a head start in this field. Many marketers study apprenticeships or certification courses, which are cheaper than a degree but much faster, meaning they end up climbing the career ladder sooner than if they'd taken the traditional route.

How can I become a Digital Marketer?

If you are interested in digital marketing, you're already moving in the right direction. While you can be self-taught, usually, there is so much information out there that it can be both overwhelming and contradictory. It can be difficult to know where to begin or filter out the important bits from the not-so-important bits. With a course, you can gain valuable knowledge in the most time-efficient manner, helping you learn and take steps towards a better career.

What are the requirements to study digital marketing?

While studying our digital marketing online courses is not required, a keen interest in digital marketing is essential. Our range of courses is designed to work for all competence levels, whether you're a beginner wanting to start a new career or a digital marketing veteran wanting to learn a specialised skill.

How do I get a Digital Marketing certificate?

By enrolling on a Digital Marketing course, you can gain the skills needed to become an online marketing expert. Our range of DMI courses comes with a certification upon successful completion. The knowledge DMI digital marketing certifications can teach is unparalleled in the marketing industry.

Can I learn Digital Marketing by myself?

While you can learn Digital Marketing by yourself, the platforms and algorithms change frequently. By completing an online marketing course, you gain knowledge in digital marketing strategies and underlying foundational knowledge of best practices and current and future marketing trends. Each DMI course comes with a 12-month membership to Power DMI, where you can continue your professional development in digital marketing, connect with other industry professionals and access various short courses and materials to help you stay on top of the world of digital marketing.