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Stand out to employers and boost your employability: 86% of employers say they are more likely to hire candidates with DMI Skills Certification on their CV.*
A career in social media is exciting, fast-paced, and ever-evolving, but it can be tricky to get into for those new to the industry. Many employers prioritise candidates with practical experience and certifications, making it challenging to stand out.
This is why we've developed our DMI Certified Social Media Marketing Specialist Course with guaranteed work experience to ensure you gain the skills, certifications, and, most importantly, the work experience you need to confidently pursue your social media career goals and boost your employability in this sector.
We've developed this programme with career changers, entry-level marketers, and those looking to become social media professionals in mind, offering not only high-quality social media marketing training and certifications from the Digital Marketing Institute (DMI) - a global authority in digital marketing - but you'll also undertake 4 to 16 weeks of practical work experience (part-time or full-time) with global companies. Plus, 1 in 4 students typically receive a job offer from their placement host company. Irrespective of a placement job offer, all students will gain highly regarded skills and job-relevant knowledge to confidently apply for job roles elsewhere as Social Media Managers, Social Media Marketing Specialists, Content Managers, or Social Media Strategists.
Our programmes have been co-developed with experts from renowned companies like Google, Meta, HubSpot, LinkedIn, Microsoft, and IBM through DMI’s Global Industry Advisory Council (GIAC), ensuring your learning aligns with the latest trends and best practices in digital marketing.
Gain social media marketing skills, certification, and work experience in one programme to fast-track your career!
In summary, this specialised course includes:
Excellent
Excellent
i
Check your eligibilityFast check - won't affect your credit rating.Through social media, you can connect with billions of people or just one person at a time, and that's the beauty of social platforms. Discover how to effectively communicate your message, brand, and products or services to forge meaningful connections that drive high conversions.
Through ten innovative and cutting-edge modules, you'll gain insights and work through practical exercises to develop robust social media skills, including:
Social Research
Social Content
Facebook, Instagram and Pinterest
YouTube and Social Video
Social Apps (TikTok, Snapchat, WeChat, WhatsApp, and Twitch)
Social Commerce and Affiliate Marketing
Social Customer Service
Social Strategy
AI Course
Our course will teach you how to leverage AI tools like ChatGPT for campaign optimisation, predictive analytics, and AI-driven ad placement strategies, and it has been specifically developed with marketing professionals in mind.
Key AI skills you will gain:
The DMI Social Media Marketing Specialist exam is online, and you must sit a 2-hour exam, working through 120 focused and dynamic questions, with a range of text-based multiple-choice questions, image-based multiple-choice questions, matching, and hot-spot queries.
This globally standardised exam consists of focused, dynamic questions to test your understanding of social media marketing principles.
Format: Computer-based, multiple-choice
Duration: Up to 2 hours
Pass Mark: 60%
This course is ideal for:
Aspiring social media marketers eager to start a career in social media marketing.
Existing marketing professionals looking to enhance their skills in social media strategies.
Business owners who want to leverage social media for marketing and audience engagement.
Individuals transitioning into a marketing role from a different industry.
No previous experience in social media marketing is required, as this course provides all foundational knowledge and skills.
Guaranteed Remote Work Experience: Gain practical experience with guaranteed remote placements through our international partner companies.
High Chance of Job Offers: 1 in 4 students typically secures a job offer from their work experience host.
Includes 6 Months DMI Membership: Access the world's most extensive library of on-demand resources, expert toolkits, and continuous learning opportunities.
Includes CV, LinkedIn, and Cover Letter Writing Services: Receive expert guidance to enhance your job application materials.
Flexible, Self-Paced Online Study: Study at your own pace with flexible access to course materials everywhere you go.
Access to Industry-Leading Learning Platform: Engage with our innovative platform, which offers all course materials in one place.
Comprehensive Career Support Programme: Benefit from ongoing career advice, employability preparation, and work experience support to confidently enter the job market.
Join a Community of Like-Minded Professionals: Connect with over 330,000 members worldwide who work for some of the world's top companies and use DMI to keep their careers and skills relevant.
Affordable DMI Training: Enjoy our price match guarantee and interest-free payment options.
Industry-Aligned Expertise from Global Leaders: Developed with insights from Google, Meta, HubSpot, LinkedIn, and IBM through the DMI Global Industry Advisory Council (GIAC), our programmes ensure your skills match the latest digital marketing trends and demands employers seek.
Proven DMI Career Impact:
86% of employers globally say they are more likely to hire candidates with DMI Skills Certification on their CV*
74% of DMI graduates report receiving a salary increase after completing their course**
73% of promoted graduates credit DMI Certification for their career advancement**
93% of our alumni are currently employed, while 95% say DMI Certification had a positive impact on their career*
*Source: Chief Marketing Officer Survey, 2024
**Source: DMI Graduate Survey, 2024
What is a social media marketing course?
Social media marketing courses cover various topics, such as how to create engaging content across social media platforms, how to manage effective social media campaigns, engage with audiences, and analyse data.
How long does the course take?
The course includes close to 30 hours of content, and you'll have up to 24 weeks to complete your training, with the flexibility to access the material anytime, anywhere. On average, most learners complete the course within 8 to 10 weeks.
How does this course help me develop a successful social media strategy?
This course equips you with the knowledge and skills to build a successful social media marketing strategy from the ground up. You'll learn to develop strategic social media posts that resonate with your target audience, whether you're working with corporate clients or small businesses.
By mastering modern digital techniques alongside traditional marketing principles, you’ll be able to craft a well-rounded content strategy that increases engagement and drives conversions. Unlike other social media courses, this programme also covers advanced social media strategy development, ensuring you can manage campaigns across platforms while delivering impactful results.
Is social media marketing difficult to learn?
Social media marketing is straightforward to learn but requires a continuous commitment to learning. Social platforms, technologies, and trends constantly evolve, so staying up-to-date is essential. Our course will teach you the foundational skills and help you stay informed of industry changes.
How can I become a social media marketer with no experience?
This course is designed for beginners and offers everything you need to start your career in social media. It covers all the fundamental topics required for a solid foundation in social media marketing.
Is the AI in Digital Marketing course helpful for my career?
Incorporating AI into your social media marketing skillset can significantly enhance your career prospects as more employers and marketers recognise its growing impact. As a matter of fact:
63% of employers say they are more likely to hire candidates with an AI Certification.
61% of marketers are already implementing AI-driven initiatives in their marketing strategies.
Source: DMI Member Survey 2024
What support will I receive during the course?
You can access expert Tutors, interactive course materials, and our industry-leading learning platform throughout the course. You can also attend live online classes, access recorded sessions, and benefit from our comprehensive career support programme, which includes CV, LinkedIn, and cover letter writing services.
Is this qualification recognised globally?
The DMI Certified Social Media Marketing Specialist certification is recognised worldwide as a standard in digital marketing education.
What roles can I pursue after completing this course?
Potential career paths include:
Social Media Assistant: £19K - £25K/yr
Brand Ambassador: £24K - £29K/yr
Social Media Executive: £22K - £28K/yr
Social Media Specialist: £23K - £34K/yr
Copywriter: £24K - £36K/yr
Social Media Manager: £33K - £48K/yr
What impact does DMI certification have on employability?
According to the DMI Value of Certification Survey 2024:
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CIPD Human Resources 
DMI Digital Marketing 
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Skillsolve Apprenticeships
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