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DMI - Digital Marketing Institute

DMI Certified Social Media Marketing Specialist (Professional Diploma)

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1,679 Students enrolled

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Online Course with Exam

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Start learning immediately

  • iconStudy anytime
  • iconDMI membership included
  • iconAI skills included
  • iconInteractive exercises
  • icon0% finance options
  • iconPrice match guarantee
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The DMI Certified Social Media Marketing Specialist course equips you with the essential skills to create and manage high-impact social media campaigns. This social media marketing course will teach you how to build engaging content, develop strategic social media plans, and analyse campaign performance to drive business success. You’ll also apply advanced digital content development skills across multiple platforms. No prior experience is required.

This Social Media Manager course is ideal for a wide range of learners, including:

  • Newcomers in social media marketing.
  • Traditional marketers looking to upskill in social media strategies.
  • Business owners seeking to grow their brand's social media presence.
  • Freelancers and content creators wanting to refine their strategies.
  • Experienced marketers looking to enhance their social media strategy.

 

Detailed course overview

Students enrolled:

1,679 students enrolled 

Study method:

Self-paced online learning with tutor support  

Flexibility:

Study online, anytime, anywhere from your PC, phone, laptop or tablet 

Additional support:

Attend live online lessons for exam prep and Q&As. 

Course access:

Flexible 24 weeks course access

Completion time:

8-10 weeks average completion time

Intake dates:

Start learning immediately 

Employability:

CV and LinkedIn writing and interview success training included 

Bonus:

6 months of DMI Membership included

What will you learn in this social media training?

This social media qualification, co-created with industry expert instruction from Google, Meta, LinkedIn, and HubSpot, reflects the latest trends and best practices in social media marketing. By the end of this social media marketing course, you can apply data-driven marketing insights and develop business communications that strengthen brand identity.

You'll learn about:

  • Social Research

  • Social Content

  • Facebook, Instagram and Pinterest

  • X (formerly Twitter)

  • LinkedIn

  • YouTube & Social Video

  • Social Apps

  • Social Commerce and Affiliate Marketing

  • Social Customer Service

  • Social Strategy

Along the way, you'll develop practical content creation skills and learn how to apply brand engagement techniques that connect with your audience and drive results.

How do I get this social media certification?

To earn your DMI Certified Social Media Marketing Specialist qualification, follow these simple steps:

  • Complete the Social Media Marketing Specialist course online through our eLearning platform
  • Attend live Q&A sessions and access tutor support
  • Pass the exam to gain your internationally recognised social media certification

Study options and flexibility

This course is designed in a flexible self-paced study to suit your schedule and learning style:

  • Online: Study anytime, anywhere, with 24/7 access to materials
  • Self-paced study: Complete this flexible short course at your own pace
  • Live online sessions:Complete this flexible short course at your own pace

Exam format and details

The DMI Social Media Marketing Specialist exam is online, and you must sit a 2-hour exam, working through 120 focused and dynamic questions, with a range of text-based multiple-choice questions, image-based multiple-choice questions, matching, and hot-spot queries.

  • Exam Format– Computer-based, multiple-choice.
  • Duration –up to 2 hours.
  • Pass Mark – 60%.

Cost & payment options

  • 0% Finance available – Spread the cost with flexible plans
  • Price-match guarantee
  • Choose a payment plan that suits your budget and start immediately

Career benefits and professional value

Completing this social media qualification enhances your professional credibility and opens new social media and digital marketing career opportunities.

  • Gain a globally recognised social media qualification.
  • Improve job prospects in a high-demand industry.
  • Develop expertise in managing and optimising social media campaigns.
  • Increase your earning potential and marketability.
  • Build strategic social media campaigns that deliver real business results
  • Benefit from a research-based curriculum built on digital marketing fundamentals
  • Join a community of over 630,000 learners.

Next steps and career progression

After completing the DMI Certified Search Marketing Specialist course, you can progress to the following courses:

This course lays a solid foundation for career advancement in social media and digital marketing.

Take the first step towards mastering social media marketing. Enrol today and start building your future!

Eligibility - Who is this course for?

There are no formal entry requirements for this social media course in the UK. This makes it suitable for beginners and experienced professionals alike. While prior experience in marketing or content creation may be helpful, it's not essential — the course is designed to take you from beginner to expert.

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Digital Marketing Frequently Asked Questions

How do I learn social media marketing?

You can start by enrolling in structured social media courses online, such as the DMI Certified Social Media Marketing Specialist course, which provides expert guidance and practical training.

What is the best certification for social media marketing?

The DMI Certified Social Media Marketing Specialist is a globally recognised qualification that is trusted by employers worldwide.

What is the 5-5-5 rule on social media?

 The 5-5-5 rule encourages marketers to post five engaging pieces of content, five interactive posts, and five promotional messages weekly. In the course, you'll explore techniques like this to help structure consistent and varied content output.

What is the 40-40-20 rule in social media?

 This rule advises that 40% of your content should engage your audience, 40% should educate, and 20% should promote your product or service. The course breaks down these strategies and shows you how to apply them across platforms effectively.

What is the 30-30-30 rule for social media?

 The 30-30-30 rule suggests that you should spend 30% of your time creating content, 30% engaging with your audience, and 30% analysing performance. This course helps you put these principles into action as part of your day-to-day campaign management.