DMI Certified Search Marketing Specialist (Professional Diploma)

DMI, alongside marketing guru Neil Patel, have formulated an up-to-date syllabus to teach you the knowledge and expertise used by professionals in the field. As the rulebook to this field is ever-changing, you will learn the current essentials of search engine optimisation today, explore where it's headed, and know what you can do to ensure you stay at the top of your game.

You'll learn about:

• Introduction to search marketing

• SEO setup and content

• Optimising SEO

• Paid Search Fundamentals

• Paid Search Campaigns

• Demand Generation

• Search Analytics (including Google Analytics)

• Data & Data Visualisation

• Search Strategy – Research & Planning

• Search Strategy 2 – Execution & Optimisation

The exam for this search marketing course is completely online and can be taken from anywhere in the world. You will sit through up to 2 hours of focused and dynamic questions, including text-based multiple choice, image-based multiple choice, matching, and hot-spot queries.

Upon completing your exam, you will gain a DMI Search Marketing certification digital certificate and a completion badge from Neil Patel.

Exam Format – Computer-based, multiple-choice.

Duration – up to 2 hours.

Pass Mark – 60%.

Is the DMI Search Marketing Specialist course suitable for me?

Are you looking to excel in the marketing industry, with a particular focus on search marketing skills? If so, this course is definitely for you. This course is open to all and is suitable for beginners. As such, there are no prerequisites for getting started, and you will not need any previous experience in digital marketing. This course can upskill you or your staff, help you or your team progress in a search marketing job function, and be especially useful for those with limited or no search or PPC experience.

You will benefit from this course if you are:

• A junior search marketer is looking to upskill.

• A sales and marketing professional looking to enhance your search knowledge and skills.

• A marketing manager or team leader.

• A business consultant or developer.

• An entrepreneur.

• Interactive practical exercises, embedded tools, and quizzes to test your new skills.

• Industry experts, including Neil Patel, are sharing search marketing insights.

• Live sessions with an instructor covering the latest updates.

• Practical Just-in-Time (JIT) toolkits and bite-sized walkthroughs for learning and upskilling at your leisure.

• 12-months DMI membership included, with access to all future course upgrades once you’ve passed.

• Gain a globally recognised certification.

• Join a worldwide network of over 300k members.

• Continue your learning path with our digital marketing courses and enhance your certifications.

• Elevate your earning potential by adding to your skillset, unlocking new job roles and boosting your earning potential.

• Learn at your own pace by taking digital marketing online training, giving you the opportunity to study when and where you want.

All DMI courses include six months of access to the DMI membership network. The access is available 24/7 and provides you with a whole host of resources including DMI’s content library with helpful tips and best practice guides, upcoming webinars and continuous professional development (CPD) short courses to keep your skillset relevant. If you want to deliver the perfect PPC campaign to raise awareness of your company or utilise up-to-date optimisation techniques for eCommerce or UX, the DMI membership will deliver what you need. For the first 12 months, it’s all free.

Why study the Search Marketing Specialist with e-Careers?

We have developed an expert team over the last 13 years. At that time, we trained over 625,000 delegates globally.

By refining our processes, partner relationships, and course materials, we can offer high-quality training solutions for our delegates. 

If you want to make your mark in the digital marketing sector, you will benefit from earning industry-recognised certifications that employers value. The Digital Marketing Institute's training courses will train you to the required level through course content that is both relevant and trusted.

What kind of search marketing skills will I gain?

By taking this course, you will learn how to perform keyword research, on-page SEO, technical SEO, using Google search console, link building, conducting keyword research, driving organic traffic, on- and off-page optimisation, SEO, competitive and structured data analysis, advanced SEO, content marketing, and so much more.

What jobs can I apply for after my Certified Search Marketing Specialist training?

This Certified Search Marketing Specialist Professional Diploma from the DMI will give you a complete understanding of search marketing, helping you to apply for the following job roles: 

•    Digital Marketing Executive – £25k

•    SEO Specialist – £28k

•    SEM Specialist – £28k

•    Digital Marketing Manager – £40k

•    Analytics Manager – £60k

Is the Digital Marketing Institute recognised?

The DMI is recognised globally and is one of the main certification providers of digital marketing courses. Its courses are developed with the help of its advisory council, which features major players in top companies such as Meta, IBM, and Google. Its search marketing course is delivered in partnership with search marketing expert Neil Patel of Neil Patel Digital.

Which is the best course in digital marketing?

If you want to specialise in a particular area of digital marketing, such as search engine marketing, then taking a course with specialised content is better. However, if you are unsure about the job market or what you want to specialise in, then our Digital Marketing course covers all areas of digital marketing, giving you enough knowledge to enter a marketing role and figure out your chosen field as you go.

Which is the best qualification for digital marketing?

Digital marketing qualifications vary depending on what specialism you choose. The type of certification course that you choose to study will depend entirely on your personal preference of learning style and desired career certificate outcome. If you choose to study with e-Careers, you will be certified by the Digital Marketing Institute. This globally renowned accreditation, in turn, would open the doors to many different types of employment.

What degree is best for digital marketing?

While many degrees are available for digital marketing, it may be a surprise that you don't have to have a degree to get a head start in this field. Many marketers study apprenticeships or certification courses, which are cheaper than a degree but much faster, meaning they end up climbing the career ladder sooner than if they'd taken the traditional route.

How can I become a Digital Marketer?

If you are interested in digital marketing, you are already moving in the right direction. While you can be self-taught, usually, there is so much information out there that it can be both overwhelming and contradictory. It can be difficult to know where to begin or filter out the important bits from the not-so-important bits. With a course, you can gain valuable knowledge in the most time-efficient manner, helping you learn and take steps towards a better career.

What are the requirements to study digital marketing?

While studying our digital marketing online courses is not required, a keen interest in digital marketing is essential. Our range of courses is designed to work for all competence levels, whether you're a beginner wanting to start a new career or a digital marketing veteran wanting to learn a specialised skill.

What is an example of search marketing?

Usually seen as a specialism, search marketing or search engine optimisation is a technique that helps businesses gain visibility across search engine platforms by either driving more organic website traffic or bidding for paid traffic across the search engines' results. A few examples of popular search engine optimisation techniques are pay-per-click advertising, keyword research within website content and link building.

How do I get an SEO certificate?

Enrolling in a specialist search marketing course can help you gain the skills to rank high in search results and become an SEO expert. Our range of DMI courses comes with a certification upon successful completion.

Can I learn SEO in 2 months?

SEO is a specialty, so while you may be able to learn the principles of SEO in two months, learning best practices and keeping your website up to date with the ever-changing SEO guidelines (updated frequently by search engines) is an ongoing process. This is typically undertaken by enrolling in SEO courses first and then keeping up-to-date with Google's continuous updates and changes.

Can I learn SEO by myself?

While you can learn SEO by yourself, we always suggest taking a course to gain a foundation of understanding. Search engine optimisation is so complex that learning and implementing lazy techniques and tactics (such as keyword stuffing) can lead to short-term wins and long-term losses. Therefore, learning best practices and etiquette is better to avoid stunting future growth.