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The DMI Certified Search Marketing Specialist course equips you with the essential skills to optimise search engine performance and manage effective Pay-Per-Click (PPC) campaigns. This search marketing course covers key Search Engine Optimisation(SEO), PPC, and digital analytics techniques, helping you increase online visibility, drive targeted traffic, and boost business performance. You don't need prior experience to take this course.
This search marketing course has been developed for professionals at all career stages who want to master SEO and PPC strategies, including:
Students enrolled:
1,026 students enrolled
Study method:
Self-paced online learning with tutor support
Flexibility:
Study online, anytime, anywhere from your PC, phone, laptop or tablet
Additional support:
Attend live online lessons for exam prep and Q&As.
Course access:
Flexible 24 weeks course access
Completion time:
8-10 weeks average completion time
Intake dates:
Start learning immediately
Employability:
CV and LinkedIn writing and interview success training included
Bonus:
6 months of DMI Membership included
The DMI Certified Search Marketing Specialist course is developed with leading industry experts in the Global Industry Advisory Council (GIAC). This ensures the course content reflects the latest industry trends and industry best practices, helping you build a solid foundation in search marketing.
You'll learn about:
Introduction to Search Marketing
SEO Setup and Content
Optimising SEO
Paid Search Fundamentals
Paid Search Campaigns
Demand Generation
Search Analytics (including Google Analytics)
Data & Data Visualisation
Search Strategy – Research & Planning
Search Strategy 2 – Execution & Optimisation
To earn your DMI Certified Search Marketing Specialist qualification, follow these simple steps:
This course is designed in a flexible, self-paced study to suit your schedule and learning style:
The DMI Certified Search Marketing Specialist exam is online and can be taken anywhere worldwide. You will sit a 2-hour exam consisting of 120 focused and dynamic questions, with a range of text-based multiple-choice questions, image-based multiple-choice questions, matching, and hot-spot queries.
You'll also have access to exam preparation support through live Q&A sessions and tutor feedback to help you feel fully prepared before the test.
Completing the DMI Certified Search Marketing Specialist course enhances your career prospects and credibility in the competitive search marketing sector.
After completing the DMI Certified Search Marketing Specialist course, you can progress to the following courses:
This course lays a solid foundation for career advancement in search marketing and broader digital marketing strategies.
Take the first step towards mastering search marketing. Enrol today and start building your future!
There are no formal entry requirements for this search marketing course. This makes it accessible to professionals at any stage of their career, whether you're a complete beginner or an experienced marketer looking to refine your skills.
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Search marketing refers to strategies and techniques for increasing a website’s visibility on search engines through both organic (SEO) and paid (PPC) methods.
You can start by completing a recognised search marketing course like the DMI Certified Search Marketing Specialist course. It provides expert guidance and hands-on experience in both SEO and PPC.
Yes – Search engine marketing is a highly in-demand career with competitive salaries and growth opportunities.
SEO focuses on organic search rankings, while search marketing includes SEO and paid search (PPC).
Both are valuable. SEO drives long-term organic traffic, while PPC delivers quick, targeted results. A successful search marketing strategy often combines both approaches.
By taking this course, you will learn how to perform keyword research, on-page SEO, technical SEO, using Google search console, link building, conducting keyword research, driving organic traffic, on- and off-page optimisation, SEO, competitive and structured data analysis, advanced SEO, content marketing, and so much more.
This Certified Search Marketing Specialist Professional Diploma from the DMI will give you a complete understanding of search marketing, helping you to apply for the following job roles:
Digital Marketing Executive – £25k
SEO Specialist – £28k
SEM Specialist – £28k
Digital Marketing Manager – £40k
Analytics Manager – £60k
While you can learn SEO by yourself, we always suggest taking a course to gain a foundation of understanding. Search engine optimisation is so complex that learning and implementing lazy techniques and tactics (such as keyword stuffing) can lead to short-term wins and long-term losses. Therefore, learning best practices and etiquette is better to avoid stunting future growth.
Usually seen as a specialism, search marketing or search engine optimisation is a technique that helps businesses gain visibility across search engine platforms by either driving more organic website traffic or bidding for paid traffic across the search engines' results. A few examples of popular search engine optimisation techniques are pay-per-click advertising, keyword research within website content and link building.
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